You Can Learn to E-Market your Website from Newspaper Articles!

I must confess I am a reader of “print” newspapers and magazines. I prefer them to electronic versions. Although papers are shrinking more and more daily, I still like washing the ink stains from my hands.

I especially like reading two papers on Sunday mornings while watching Sunday Morning and George Stephanopoulos. The time spent in front of the TV is shorter with DVR recording and fast forwarding through commercials. However, since the size of the newspapers is smaller, it thus compensates.

In the past there were many times I could not finish the papers until after both programs ended. This was especially true when there were some really interesting segments. Now it seems I finish well ahead of the programs.

Where is Andy Rooney?

Later I’ll be sharing a very interesting newspaper article with you which can help with your E-marketing and Web Business.

Basic Building Blocks of a Web Business

My love is organic search engine optimization and do it yourself marketing to promote Judy's business, A-BnC Parties and More, Inc. Why? Because it only takes time! Time to learn, then time to implement, then time to tweak.

Through years of research and intuitive exploring I have gathered a wealth of information and references. I've learned that pretty sites even if well optimized don't draw traffic nor resulting sales. I also learned that what you "think" is great may not be to your audience. I also learned than most self acclaimed "gurus" are really not.

There comes a time when everyone must market. You have to get the word out through appropriate channels so people can find you. Then see if they buy! If not, reinvent yourself. That's what we have done on the Web, several times.

The basic building blocks are -
• determine your niche market through research work,
• construct your site based on the message you wish to convey,
• make sure people can navigate your site easily,
• "sell" your product,
• optimize for organic search results,
• add analytics and learn to use,
• market, market, market, market, etc.
• tweak all of the above...

Sites can have flaws and people will always criticize them. (I still have not optimized fully myself!) In the end, it boils down to whether you accomplish your goals, make sales and stay in business.

Give Your Site the Exposure It Needs to Compete in this Market

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Take your keyword advertising to the next level! Analyze the keywords your competition uses to get their results.

Choose from four powerful KeywordSpy packages to help you increase awareness in paid, organic and affiliate marketing. These tools offers cutting-edge analytics to study competitors’ tactics as well as monitor their online search campaigns.

Take a spin test to see how it can work for you!

Tools To Analyze Competitors’ Website Traffic

Aashish Malve (in his SEO Column blog) wrote on 2/26/09:

“If you don't beat the competition using PPC or SEO then you are giving business to your competitors. So, better know the competitor website's performance and then analyze your online marketing strategy to over shadow them.”

Then he goes on to list more than 11 free sources to help analyze your competition. Read the rest of the article if you are interested in Do It Yourself Search Engine Optimization. For additional hints and tips visit my Website.

One of the best SEO Primers I have Ever Seen

Quite honestly folks, I found one of the best video primers on SEO basics I have ever seen. I posted the video on by Website and invite you to watch it.

How do Search Engines "Read" your Photos and Images?

Say a search engine crawls your site. How can it "see" or read your images or photos? It cannot, unless you have Alt Tags describing the images.

Alt Tags are descriptive words for images and other items that cannot normally be read by search engines such as Google.

A picture is worth 1,000 words! But not to search engines!

Adults are more attracted to pictures than words. Out attention spans are minimal when reading long dissertations. If you have a product that is best described with a photo, make sure you include the “Alt=” parameter to describe it.

Optimize your photos and images through DIY Search Engine Optimization tips. More E-marketing do it yourself tips available at DIYwebJem.

Do It Youself Search Engine Optimization Tips from Google's Matt Cutts

Matt Cutts gives some great common sense do it yourself search engine optimization tips. I posted a video on our diywebjem.com site for your to view, and offer additional free tips.

He talks about a lot of the same tips I discuss:

1. Use a common sense approach, Think about what people will type into the search bar to find your site and make sure those words (a.k.a. keywords) are on your page.

2. Write a good Title Tag to appear in search engine results.

3. Make sure your MetaTag Description does describe the page it leads to.

4. Write a BLOG! It's not that difficult once you learn about it.

5. Get involved with and learn how to use social media sites.

6. You don't have to pay to get Google to know who you are. You can submit your Website directly and add maps to guide them along.

Contact me for any questions.

Remember, we are here to get you optimized!