Marketing your business in a slow economy.

"Plan marketplace disruptions that favor your business"
was an article in today’s daily Herald by Jim Kendall

I found it very interesting. In the article he writes:

"Adam Hartung suggests that your business should be the one that shifts the marketplace in a manner that takes competitors by surprise and puts them on the defensive. He goes on to talk about being willing to change. When you focus on execution you become obsessed with price.

"Then soon the difference between you and everyone else is merely price! Change your base and change the competition."

My comments are -- Do what others are not doing. Make yourself different, not the same. Distance yourself from the pack.

Hartung also says what I have been saying for years: "Get obsessive about the competition. Analyze the competition."

Read the rest of the article.