Sunday, May 31, 2009

Become an expert authority in your field and drive traffic to your Website!

I wrote a blog about encouraging others to get on the Web if you are an expert in your field. You might enjoy it at webmarketing101.

Friday, May 29, 2009

Can anyone suggest the ways to get the more customers for an e-commerce website?

I am about to post this comment on a LinkedIn group I belong to.

Budget? When considering PPC (Ed. Note: Pay Per Click)... or do you want to do it via sweat equity?

Some basic steps before trying to build traffic and before you consider anything else, especially when you have to pay for the anything else, are - does your site measure up in:
1. SEO?
2. Navigation?
3. Content (is KING!)?

Ask your mother (or someone equivalent)...ask a teenager...ask a true friend...only after they say you site is OK can you start the campaign.

Terra hit on link building (build backlinks) and PR (agree with Steve via press releases). There is also article marketing, producing videos, etc.).

But where is your business blog? Best way to drive traffic in my estimation, when you combine with other factors to do it right!

Ask yourself: "What other social networking media are you using to promote your business?"

One thing I strongly disagree with Steve is the statement that a Web designer should be able to create an SEO website without question. When it comes to small business entrepreneurs, I find the exact opposite to be true. Most business owners do not even get involved with their sites. They are not knowledgeable. They generally farm it our to a relative or a barter partner or latch on to a "freebie" site builder.

For the few who use professional Web designers, I find them utterly lacking in basic SEO skills. Meta tags, alt tags, title tags, bold, headlines, submissions, site maps....Steve, where are they on most sites?

Thursday, May 28, 2009

Content May Well Be The Most Important Aspect of Your Website

Take this advise straight from Google:

"Create a useful, information-rich site, and write pages that clearly and accurately describe your content."