I posted my fourth Tips and Hints on both my regular site as well as my blog. This tip is especially helpful to see whether each page on your site has separate title tags and meta descriptions.
By typing into a Google search box (site:+URL) each page's search engine results for your site will show.
The Adobe pdf version can be downloaded on the DIYGUIDES page or seen as summarized on the DIYWebJem Blog page.
Showing posts with label DIY Search Engine Optimization. Show all posts
Showing posts with label DIY Search Engine Optimization. Show all posts
Saturday, January 16, 2010
Thursday, December 17, 2009
What Do Search Engines See When They Visit Your Website? It Could Surprise You!
Enter your site's domain name in a Google search box. Click on the search function. Your site should be the first result on the page. Click on “Cached” at the bottom, next to your address. Your Web site's landing page should open up and it should look as it does on a monitor. Next click on “text-only-version” near the top right. All graphics and pictures will be eliminated and you will see the text or content as search engine robots do. This is what is read and categorized/indexed so search engines can match your information to their search engine queries. Be on guard if things look strange!
For a pdf version download with graphics, visit our site DIYWEBJEM – DIY Guides.
For a pdf version download with graphics, visit our site DIYWEBJEM – DIY Guides.
Wednesday, November 25, 2009
When did you find out it was all about traffic?
A major Search Engine Optimization company's newsletter I received today had this subject line: "When did you find out it was all about traffic?"
It didn't take me long to realize I had that figured out a while back. Generating traffic to your site is what increases sales. And sales are why you are in business, unless of course you are philanthropic.
Traffic also has a side effect. It raises page ranking because it proves you have good content, or what people are looking for. Good content plus high traffic (or backlinks) get you good grades in Google.
It didn't take me long to realize I had that figured out a while back. Generating traffic to your site is what increases sales. And sales are why you are in business, unless of course you are philanthropic.
Traffic also has a side effect. It raises page ranking because it proves you have good content, or what people are looking for. Good content plus high traffic (or backlinks) get you good grades in Google.
Saturday, October 17, 2009
Spring Courses for Website Owners to Drive Traffic and Increase Sales
I am proud to announce I will be teaching two short courses for the Buffalo Grove (IL) Park District starting in the Spring, 2010. The courses will be repeated in the Summer.
The first is "Considerations in Putting Your Business on the Web" for non- Website owners. It is a pre-requisite if someone does not have a site for the follow up course: "Increasing your Traffic (and Sales) to your Existing Website."
Look for enrollment announcements in about three months!
Fondly,
Michael
The first is "Considerations in Putting Your Business on the Web" for non- Website owners. It is a pre-requisite if someone does not have a site for the follow up course: "Increasing your Traffic (and Sales) to your Existing Website."
Look for enrollment announcements in about three months!
Fondly,
Michael
Thursday, September 24, 2009
Pay Per Click Advertising - I take Exception to This Author's View on LinkedIn
I disagree about PPC for "...self employed small business owners and those starting out on a limited budget. Pay per click is, at best, a short term solution. You keep paying and paying and paying....
“It is akin to opening a retail storefront years ago. There you rented space for the privilege of working 80 hours a week, hung out a shingle (that you paid your sign maker to do), send monthly checks for your rent and utilities, pay insurance and other business related expenses to the site location (snow removal, cleaning, etc.), pay help, employment taxes, etc. And, if you are lucky to do business, there was, of course, the override on the gross sales to the landlord. Bottom line was everybody else got paid before you did! NO thanks! Been there, done that!
“Although more time consuming, search engine optimization in the long haul is more cost effective and produces far more results. If you do it right at the get go, all the statistics point to better results from Organic (free) search engine marketing. That is unless you want to make your landlord (Google) even more rich!”
I wrote the above just a few minutes ago in response to -
“This is the number one strategy of all the top producers in this business and can be very tough and daunting, but when done well will generate the MOST leads out of any of your marketing strategies in days. Not weeks or months.”
Join LinkedIn for other stimulating discussions!
“It is akin to opening a retail storefront years ago. There you rented space for the privilege of working 80 hours a week, hung out a shingle (that you paid your sign maker to do), send monthly checks for your rent and utilities, pay insurance and other business related expenses to the site location (snow removal, cleaning, etc.), pay help, employment taxes, etc. And, if you are lucky to do business, there was, of course, the override on the gross sales to the landlord. Bottom line was everybody else got paid before you did! NO thanks! Been there, done that!
“Although more time consuming, search engine optimization in the long haul is more cost effective and produces far more results. If you do it right at the get go, all the statistics point to better results from Organic (free) search engine marketing. That is unless you want to make your landlord (Google) even more rich!”
I wrote the above just a few minutes ago in response to -
“This is the number one strategy of all the top producers in this business and can be very tough and daunting, but when done well will generate the MOST leads out of any of your marketing strategies in days. Not weeks or months.”
Join LinkedIn for other stimulating discussions!
Saturday, July 11, 2009
Basic Building Blocks of a Web Business
My love is organic search engine optimization and do it yourself marketing to promote Judy's business, A-BnC Parties and More, Inc. Why? Because it only takes time! Time to learn, then time to implement, then time to tweak.
Through years of research and intuitive exploring I have gathered a wealth of information and references. I've learned that pretty sites even if well optimized don't draw traffic nor resulting sales. I also learned that what you "think" is great may not be to your audience. I also learned than most self acclaimed "gurus" are really not.
There comes a time when everyone must market. You have to get the word out through appropriate channels so people can find you. Then see if they buy! If not, reinvent yourself. That's what we have done on the Web, several times.
The basic building blocks are -
• determine your niche market through research work,
• construct your site based on the message you wish to convey,
• make sure people can navigate your site easily,
• "sell" your product,
• optimize for organic search results,
• add analytics and learn to use,
• market, market, market, market, etc.
• tweak all of the above...
Sites can have flaws and people will always criticize them. (I still have not optimized fully myself!) In the end, it boils down to whether you accomplish your goals, make sales and stay in business.
Through years of research and intuitive exploring I have gathered a wealth of information and references. I've learned that pretty sites even if well optimized don't draw traffic nor resulting sales. I also learned that what you "think" is great may not be to your audience. I also learned than most self acclaimed "gurus" are really not.
There comes a time when everyone must market. You have to get the word out through appropriate channels so people can find you. Then see if they buy! If not, reinvent yourself. That's what we have done on the Web, several times.
The basic building blocks are -
• determine your niche market through research work,
• construct your site based on the message you wish to convey,
• make sure people can navigate your site easily,
• "sell" your product,
• optimize for organic search results,
• add analytics and learn to use,
• market, market, market, market, etc.
• tweak all of the above...
Sites can have flaws and people will always criticize them. (I still have not optimized fully myself!) In the end, it boils down to whether you accomplish your goals, make sales and stay in business.
Saturday, July 4, 2009
Give Your Site the Exposure It Needs to Compete in this Market
Not getting the traffic results your need? Then click here www.KeywordSpy.com to give your site the exposure it needs.
Take your keyword advertising to the next level! Analyze the keywords your competition uses to get their results.
Choose from four powerful KeywordSpy packages to help you increase awareness in paid, organic and affiliate marketing. These tools offers cutting-edge analytics to study competitors’ tactics as well as monitor their online search campaigns.
Take a spin test to see how it can work for you!
Choose from four powerful KeywordSpy packages to help you increase awareness in paid, organic and affiliate marketing. These tools offers cutting-edge analytics to study competitors’ tactics as well as monitor their online search campaigns.
Take a spin test to see how it can work for you!
Saturday, June 27, 2009
Tools To Analyze Competitors’ Website Traffic
Aashish Malve (in his SEO Column blog) wrote on
“If you don't beat the competition using PPC or SEO then you are giving business to your competitors. So, better know the competitor website's performance and then analyze your online marketing strategy to over shadow them.”
Then he goes on to list more than 11 free sources to help analyze your competition. Read the rest of the article if you are interested in Do It Yourself Search Engine Optimization. For additional hints and tips visit my Website.
Wednesday, June 17, 2009
One of the best SEO Primers I have Ever Seen
Quite honestly folks, I found one of the best video primers on SEO basics I have ever seen. I posted the video on by Website and invite you to watch it.
Friday, June 12, 2009
How do Search Engines "Read" your Photos and Images?
Say a search engine crawls your site. How can it "see" or read your images or photos? It cannot, unless you have Alt Tags describing the images.
Alt Tags are descriptive words for images and other items that cannot normally be read by search engines such as Google.
A picture is worth 1,000 words! But not to search engines!
Adults are more attracted to pictures than words. Out attention spans are minimal when reading long dissertations. If you have a product that is best described with a photo, make sure you include the “Alt=” parameter to describe it.
Optimize your photos and images through DIY Search Engine Optimization tips. More E-marketing do it yourself tips available at DIYwebJem.
Alt Tags are descriptive words for images and other items that cannot normally be read by search engines such as Google.
A picture is worth 1,000 words! But not to search engines!
Adults are more attracted to pictures than words. Out attention spans are minimal when reading long dissertations. If you have a product that is best described with a photo, make sure you include the “Alt=” parameter to describe it.
Optimize your photos and images through DIY Search Engine Optimization tips. More E-marketing do it yourself tips available at DIYwebJem.
Wednesday, June 3, 2009
Do It Youself Search Engine Optimization Tips from Google's Matt Cutts
Matt Cutts gives some great common sense do it yourself search engine optimization tips. I posted a video on our diywebjem.com site for your to view, and offer additional free tips.
He talks about a lot of the same tips I discuss:
1. Use a common sense approach, Think about what people will type into the search bar to find your site and make sure those words (a.k.a. keywords) are on your page.
2. Write a good Title Tag to appear in search engine results.
3. Make sure your MetaTag Description does describe the page it leads to.
4. Write a BLOG! It's not that difficult once you learn about it.
5. Get involved with and learn how to use social media sites.
6. You don't have to pay to get Google to know who you are. You can submit your Website directly and add maps to guide them along.
Contact me for any questions.
Remember, we are here to get you optimized!
He talks about a lot of the same tips I discuss:
1. Use a common sense approach, Think about what people will type into the search bar to find your site and make sure those words (a.k.a. keywords) are on your page.
2. Write a good Title Tag to appear in search engine results.
3. Make sure your MetaTag Description does describe the page it leads to.
4. Write a BLOG! It's not that difficult once you learn about it.
5. Get involved with and learn how to use social media sites.
6. You don't have to pay to get Google to know who you are. You can submit your Website directly and add maps to guide them along.
Contact me for any questions.
Remember, we are here to get you optimized!
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