Thursday, November 26, 2009

3 Reasons to Hire a Creative Web Designer – Sorry, but I don't agree.

The comment beneath this LinkedIn discussion headline read: “Website is all about the way you design it! No matter how much marketing you do, or how quality-filled products and services you offer, it is designing that gets you the actual recognition.”

My comment: “Can't agree less. A pretty Website without traffic is like a bright billboard on a road with no traffic after it was bypassed by a superhighway. It's like a Cubic zirconia bright, shiny and optically flawless - but basically worthless.

“There are no absolutes in building a successful Web business. It takes a combination of graphic art design, Web development and E-Marketing to complete the entire picture. Cash is king, traffic drives sales. Beauty is skin deep.”

Do you have a thought or comment on my comment?

Wednesday, November 25, 2009

When did you find out it was all about traffic?

A major Search Engine Optimization company's newsletter I received today had this subject line: "When did you find out it was all about traffic?"

It didn't take me long to realize I had that figured out a while back. Generating traffic to your site is what increases sales. And sales are why you are in business, unless of course you are philanthropic.

Traffic also has a side effect. It raises page ranking because it proves you have good content, or what people are looking for. Good content plus high traffic (or backlinks) get you good grades in Google.

Saturday, November 21, 2009

Has the economy slowed your sales? Try some newer Web marketing techniques when traditional methods do not work!

Old school marketing techniques such as telemarketing, cold calling, direct mail, e-mail campaigns, etc., are known as “Outbound” or interruption based marketing. They have put time starved consumers and businesses in a “do not interrupt me” defensive mode. Protective shields (voice mail, spam filters, etc.) guard against attacks.

Organizations must adopt to the consumer's altered buying patterns to survive these turbulent times. Realize how people search for information and answers to questions. They do so on their terms, not yours. They do so when they are ready and at times convenient to them. This is especially true of more affluent and higher educated people.

Where do they turn to for information and answers to their questions? The same place you turn to, the WEB. Of course they do! It is open round the clock. Consumers scour Websites, reviews, forums, blogs, and social networking sites such as MySpace, facebook, LinkedIn. Information is dispersed almost instantaneously via Twitter and other broadcasting means.

The key to your Web success is adopting to this newer “Inbound” or permission based marketing. I define this loosely as being at the right place at the right time. Or, in other words, when someone searches for your service or product, make it easy to find you, 24/7/365. Make it easy for them to find you and your information. Prepare your site for Google searches through optimization. Then get your self known by blogging, article marketing, video marketing, press releases, etc.

Comments are welcome.