Thursday, September 24, 2009

Pay Per Click Advertising - I take Exception to This Author's View on LinkedIn

I disagree about PPC for "...self employed small business owners and those starting out on a limited budget. Pay per click is, at best, a short term solution. You keep paying and paying and paying....

“It is akin to opening a retail storefront years ago. There you rented space for the privilege of working 80 hours a week, hung out a shingle (that you paid your sign maker to do), send monthly checks for your rent and utilities, pay insurance and other business related expenses to the site location (snow removal, cleaning, etc.), pay help, employment taxes, etc. And, if you are lucky to do business, there was, of course, the override on the gross sales to the landlord. Bottom line was everybody else got paid before you did! NO thanks! Been there, done that!

“Although more time consuming, search engine optimization in the long haul is more cost effective and produces far more results. If you do it right at the get go, all the statistics point to better results from Organic (free) search engine marketing. That is unless you want to make your landlord (Google) even more rich!”

I wrote the above just a few minutes ago in response to -

“This is the number one strategy of all the top producers in this business and can be very tough and daunting, but when done well will generate the MOST leads out of any of your marketing strategies in days. Not weeks or months.”

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Wednesday, September 23, 2009

Recession Drives Women Back to the Work Force

Steven Greenhouse wrote an article for the New York Times on September 18, 2009.

“The Great Recession is pushing many highly educated women who had left work to stay at home with their children to dive back into the labor pool, according to several nationally recognized experts on women in the workplace.”

He added later: “According to some economists, these women, once part of a privileged minority that could afford not to work, are now collateral damage of the recession — not forced out of work, but back into it.”

Federal Bureau of Labor Statistics were cited as well as other resources. Read the rest of the article.