Aashish Malve (in his SEO Column blog) wrote on
“If you don't beat the competition using PPC or SEO then you are giving business to your competitors. So, better know the competitor website's performance and then analyze your online marketing strategy to over shadow them.”
Then he goes on to list more than 11 free sources to help analyze your competition. Read the rest of the article if you are interested in Do It Yourself Search Engine Optimization. For additional hints and tips visit my Website.