Sunday, January 25, 2009

Web2.0 My Understand Thus Far, Part I

Web2.0 is social networking. And social networking can be, and is being, used for business, point blank. You can use Facebook, LinkedIn, MySpace, TBD, etc., to only socialize. You can share events, play games, meet old and new friends, post photos, etc., and waste a lot of time. You can post videos on YouTube for humor, shock, information, etc.

Or you can use these, and other Web2.0 avenues, to get people to visit your Website. And most of these avenues are FREE advertising and demand only sweat equity. Some are better than others. The point is if you want to generate sales through social networking, you can. If you get more people to visit, more people will purchase. Increase traffic, increase sales. Point blank, end of story.

The old rule of thumb in retailing was you either have traffic or you build traffic. In either case you pay for it. One option was to rent in a mall or street location where there was a lot of traffic, and a lot of rent. Or to start in a low traffic (i.e. home based, garage, industrial park, etc.) and spend money on advertising for traffic.

That day is passé.

Some of you spent a lot of time, money, and energy at last week’s Party Planning Showcase in a Northwest Chicago Suburb. Judy and I strolled the show talking with our friends. We asked ourselves “why continue?” five years ago and could not find a reason to. We found the reason.

Glance at the Web statistics I provided you free, or request another or a new one. It compares your recent Website activities and search engine rankings with those of A-BnC Parties and More, Inc. Visitor hits on Judy’s sites, including have DOUBLED on a daily basis from December, 2008 to January, 2009. Sales have also increased over last year’s comparisons. Sorry, I will not divulge by how much.

The invitation is still there, join the Facebook (Home Based or Small Businesses on the Web) discussion. The information is Free. Or should I charge for it? Will it be more valuable if you pay for it? Judy’s new V-P and national sales manager asked: “Why is it so cheap?”

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