I disagree about PPC for "...self employed small business owners and those starting out on a limited budget. Pay per click is, at best, a short term solution. You keep paying and paying and paying....
“It is akin to opening a retail storefront years ago. There you rented space for the privilege of working 80 hours a week, hung out a shingle (that you paid your sign maker to do), send monthly checks for your rent and utilities, pay insurance and other business related expenses to the site location (snow removal, cleaning, etc.), pay help, employment taxes, etc. And, if you are lucky to do business, there was, of course, the override on the gross sales to the landlord. Bottom line was everybody else got paid before you did! NO thanks! Been there, done that!
“Although more time consuming, search engine optimization in the long haul is more cost effective and produces far more results. If you do it right at the get go, all the statistics point to better results from Organic (free) search engine marketing. That is unless you want to make your landlord (Google) even more rich!”
I wrote the above just a few minutes ago in response to -
“This is the number one strategy of all the top producers in this business and can be very tough and daunting, but when done well will generate the MOST leads out of any of your marketing strategies in days. Not weeks or months.”
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The thing about PPC is that besides the cost you have to be willing to spend the time to analyze the traffic. The biggest factor is that you MUST know if you're spending $1 to make $10 or $10 to make $1. If you know that you are making money with PPC, it's good any time.
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