At the end of 2009 “...the majority of small business owners still don't consider use of the Internet as mandatory in running a small business in America today...” Discover said this in a December 17th article in the Daily Herald.
45 percent of 22 million small business in America had Websites as of August, 2009. The article went on to say: “Forty-six percent of small business owners said it is a myth that every company should have a Web site, 44 percent felt the opposite and 10 percent were not sure.”
I was also a skeptic up until about three years ago. Then I began to see the potential sales results from a targeted E-marketing effort. So, looking at it from a glass half-full perspective: there are 9.5 million small businesses that DO have Websites. Isn't that a large target audience!