Saturday, July 25, 2009

Yes You Can Apply Basic Selling Techniques to Your Web Marketing

Admit it if you are clueless about what Web E-Marketing is all about and want to start doing something about securing your future!

I read a statement on the Web recently about small business owners with Websites who just don’t get it. And how, frankly, they are being left behind by the “I do get it!” crowd. Why is this? Because they neither take the time nor pay the freight.

My personal view is Web E-Marketing is simply all about getting people to buy from you. It is not about rankings or Search Engine Optimization or pay per click advertising. It is about marketing your product or service, generating traffic (or potential customers) and selling your proposition.

Every professional salesperson knows the drill. However, too many business owners are not professional salespeople. If you fall into that category, there is good news. Salesmanship is a learned art not something you are merely born with.

If you doubt your results you must first ask yourself some questions. Some of your answers may be disturbing, so prepare yourself. First of all, be honest in your answers.

What makes you unique? Where is your niche? How are you different from your competitors rather than the same? And, how can you capitalize and leverage your uniqueness on the Web?

Keep the faith. You can do an honest assessment and learn the basics of E-marketing. Look, you have come this far with your business, do not stand at the sidelines and wait for the lotto. You can take it to the next level. Take the time and the road to success is yours on the information highway.

To be continued….

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